mirunaalini.alagarajah@gmail.com
Usability
Assessing usability
For this project, I was tasked to assess the usability of the Louis Vuitton website, identifying issues and providing potential solutions to the issues.
This was a team project and each of us recruited a particpiant to conduct the evaluations on, then results were collated.
HEURISTIC EVALUATION
A heuristic evaluation of the most commonly completed tasks on the website was done. Issues were identified against the 10 usability
heuristics and the severity determined.
Three main issues were identified:
1) Filters don't work for all items —> Broken heuristic: Consistency and standards
1) Email information isn't validated—> Broken heuristic: Error prevention
1) Previously searched items in the nav bar are not saved—> Broken heuristic: Recognition rather than recall
QUANTITATIVE USER TESTING
Quantitative testing was done with participants to gather statistically meaningful data.
6 participants were given 3 tasks to complete, they were recorded and the data analysed under
the 5 categories; task time, task completion, SUS score, errors made and lostness.
RESULTS
The results were analysed and task 2 was found to be the least efficient and least effective. I then moved onto qualitative testing to find out the WHY behind the participants choices.
QUALITATIVE USER TESTING
To carry out the qualitative testing, the users were given a scenario to complete and were asked to use the 'Think out loud' method as they completed
the task.
THE SCENARIO:
Two of your best friends are getting married next month. You and your friends are planning to pool money together to buy them gifts.
You're planning to give a Louis Vuitton bag to your close female friend and a jacket to your male friend.
RESULTS
DATA ANALYSIS
The data was compiled together under
effectiveness, efficiency and satisfaction.
Insights were drawn out and a matrix was used to
prioritise them.
ACCESSIBILITY ANALYSIS
The Wave tool and the WCAG 2.2 guidelines were used to assess the accessibility of the website.
RESULTS OF ACCESSIBILITY TESTING
POSSIBLE SOLUTIONS
Louis vuitton by Maninderkaur
These were the insights pulled out from all the data.
FINAL INSIGHTS